Vodafone Marketing Strategies

Vodafone Marketing Strategies Advertisement†¦. Vodafone has a specific advertisement strategy in new Zealand .Vodafone try to target its customers through advertisement. Vodafone spend huge money on its advertisement that customer can get full and correct information about products. On the TV channel of new Zealand ads of Vodafone products can be seen comanlly.Vodafone dominate on TV radio newspaper and other ways which provide information to customer .Vodafone give ads o TV before launching in the marketing to promote that product.Vodafone is well known company in newzealand because of its promotional ways which attract to customer in effective way.vodafone sponsor to worriz team in new Zealand which team promote its products or service in new Zealand. Personal selling†¦.. Vodafone promote its product by using personal selling method of marketing. Employees of Vodafone communicate with customer to convince to buy product or service.vodafone regular conduct sales meeting in stores that how to satisfy to customer by giving good service or product. We can know about products by call to customer care of Vodafone which is 24 hours for help to its customers and also can know about products or services .it can be seen in Auckland cities salesmen of Vodafone show samples of products to attract to customer for example information about new plans ,showing new mobile phones of Vodafone company .i think it is most effective way to promotion because seller come to know about seeks and wants of buyer and company can have feedback through this idea. Direct marketing†¦.. Vodafone use both way of direct marketing like face to face or indirect communication through television ,radio, newspaper.vodafone employees go to door to door and sell their product .Vodafone use mail or letters to target audience they putt browser in letter box however sometime it is junk mail but company has opportunity to get fast response from customers.vodafone do street advertisement for example on queen street of Auckland.vodafone gives preference to such way specially door to door because they are successful to sell their product or service. Publicity †¦ Vodafone is such company which is one of most popular in new Zealand so media has special observation on Vodafone activities which helps to Vodafone make more attract or noticeable of customers .Articles and newspaper give information of companies future products or services and it also focus on policies ,actions of company which give information about company to its customers Internet marketing†¦. Vodafone has its own website which has every thing whatever customer want to know .second way of promotion is face book or twitter Vodafone nz has pages on both which is also a way to promote .company also send mail to its target audience those who log in companys site. Advantages and disadvantages of used promotional tools Advantages Advertisements are most successful way to promote any product. Advertisement has both audio and video effects if it is shown on television which helps to consumer to analysis that product by seeing like we can see size of product,figtures ,shape ect.Advertisement has great access to people because almost everyone watch television, listen radio, and read newspaper or magazines .advertisements on television specially send actual message to customer with right and unique way because we can watch and listen so consumer get message whatever company want to send to its consumer. Advertisements attract to people because some celebrity indorse particular product for example David backham is brand ambassador of Vodafone company for world wide. Personal selling brings customer to company by convincing them. Salesman makes understand to customer about product and service so salesman get response on the spot. Communication becomes stronger due to this way of promotion. Direct marketing is cheap way of promotion like sending mail to customers. Internet marketing which can be define one of most accessible way to reach to consumers .Today heaps of product are launched by different companies in the whole world so internet becomes a way to promote that product or service in the world.Throught internet customer can be targeted for example if any company make product for younger people then company can promote by social sites like facebook,orkut ect. Disadvantages Advertisements is costly function of promotion generally if company spend money on ads for promotion then cost of per item will increase and company covered this cost by increasing price of product. Some advertisements mislead to customers which ads are cleverly made by companies to create misleading impression of products .it has happened with Vodafone so Vodafone had to pay fine for such advertisement .company has to spend huge amount of money to make an video advertisement for example David Backham charge huge money to indorse of one advertisement. Direct marketing can irritate to consumer because sometime consumer are not ready to face salesman .door to door promotion idea consume more time than other way of promotions. Internet marketing has also some disadvantages because customer cannot experience product before buying for example if anybody purchase Vodafone companies cell phone then customer cannot experience features ,apps ect .Internet promotion has other big fault that it is not secure mostly internet has security reasons. Conclusions †¦Ã¢â‚¬ ¦.at the end I would like say that promotion tools which are used by Vodafone new Zealand are effective because due to such tools Vodafone is most popular company in new Zealand as well as in whole world. Every thing has pros and cons so promotional tools of Vodafone also have these things.

Technologies Not Only Influence but Actually Determine

The advance of technologies is attributed to the further and deeper perception that humans rationally and logically explore the nature. Such advancement leads to the change of social customs and ethics that used to be accord with the former human understanding; after all social customs and ethics, by nature, are changeable. However, whether the influence of technologies over social customs and ethics are determining is still a question worth pondering and arguing. Since human stared using tools to create things, technology has been penetrating into almost every aspect of people’s daily lives. In the contemporary world, with respect to technologies, computing technologies quickly come to mind. As a professor once said, I quote: â€Å"Electronic computation is the first to significantly amplify our mental abilities and furnish radical insights into the complexities and inner workings of our world. It is not just the ability to collect, store and process data on a massive scale, or even communication, but the opening of our minds to new and often hidden possibilities—that is real power. There is no denying that the growth and spread of computing technology have been significant things that we witness and indeed experience personally. Cell phones, for example, have been through from rarity to ubiquity. They change lives without people’s notice. For instance, billions of people enjoy digital messages from phone to phone, yet it never occurs to people to think of the microprocessors and computer power required behind just a message. Nevertheless, texting has already become a part of our daily life and expanded another of way daily communication. Moreover, it renders long-distance calling much easier and more convenient. Lives are replete with hundreds of technologies. Despite technologies do have influence over social customs and ethics, it is, however, unjustifiable to say that social customs and ethics are determined by technologies, because the impact of influence is much less forced than that of determination. From time immemorial, society has been a system that is organized with social norms and ethical standards followed by all people who live in, and these traditions that are deeply rooted in people’s mind and heart have been passed down from generation to generation in culture. For instance, Chinese people value lunar calendar a lot and celebrate many traditional festivals by lunar calendar, and one of the most well-known festivals is Chinese New Year. When it comes to the Spring Festival, Chinese people significantly weigh the festival than other festivals, and the traditions of Spring Festival dating back to the old times are still preserved by people in modern times, such as making dumplings, and clipping paper cutting etcetera. Technologies bring us convenience that any of those can be reached anytime and that we do not have to make them ourselves for lack of time, but technologies can never be influential and powerful to the extent that people stop celebrating this festival. Chinese people would consistently maintain these festival traditions annually from generation to generation instead of letting them be determined by technologies. To sum up, technology advances as humans’ understanding about nature goes deeper and further. It does have influence over social customs and ethics undoubtedly. It is, however, not able to supersede cultural traditions in people’s lives, because social customs and ethics bring us the sense of belonging and security, while technologies just give us ease and satisfy our curiosity which just comes from people’s evolving perception towards nature.

Hank Kolb Case

HANK KOLB CASE ANALYSIS The following are the problems that Kolb’s production line has to address: 1. Personnel – the operator of the filling equipment is not suitable for the job because of lack of knowledge and proper training 2. The filling equipment – the machine is not particularly designed for filling the Greasex cans. It was originally made for other purpose. 3. Maintenance – there is no definite schedule of preventive maintenance for the filling equipment. 4. Purchasing – agents from purchasing have not yet finalized on a supplier that has non-defective nozzle to fit on the nozzle heads 5. Product design and packaging – the contoured shape of the can is perceived to be catchy by the designers because of its easier to be gripped feature. But Kolb sees the shape as problem for filling 6. The manufacturing manager – despite the favorable production quota from Simmons, have some issues for cost improvements and reduced delivery times that Kolb has to re-consider before filling in Simmons for promotion 7. The marketing – the introduction of Greasex was rushed to market even if the product is still a bit off-spec Suggestions: Using the Six-Sigma Analysis, Kolb should solve the major problems of his production line using the DMAIC as recommended below: 1. Define (D) ?Identify customers and their priorities. ?Identify a project suitable for Six-Sigma efforts based on business objectives as well as customer needs and feedback. ?Identify the CTQs (critical-to-quality characteristics) that the customer considers to have the most impact on quality. Kolb should have in mind already the safety of the products to customers, not just target unit sales. Being the new Director of Quality Assurance, he must look closely to the process and implement improvement to which the steps are causing trouble or maybe eliminate or change what is causing the trouble. It is also important that he has an active list of customer feedbacks that he would refer to every time he tries to improve his processes. 2. Measure (M) ? Determine the measure the process and how it is performing. ? Identify the key internal process that influence the CTQs and measure the defects currently generated relative to those processes. Kolb can use the three tools i. . Run Charts, Pareto Charts and Checksheets to measure the process and defects that are found (usually in in type and number of customer complaints). After seeing the influencing factors and types of defects, he will be able to decide whether replace or improve these influencing factors. 3. Analyze (A) ? Determine the most likely causes of defects. ? Understand why defects are generated by identifying the key variables that are not likely to create process variation. Kolb can make use of the Fishbone Chart to analyze the causes of the problems in his line of work. The first cause of defect in his production line is the filling equipment because the machine is not originally designed for its current process. Kolb has to decide whether to continue using it or to replace it with equipment specialized for a specific activity which is filling the bottles. The personnel is also one reason for defects because of insufficient knowledge in his line of job. The purchasing department also caused defects because they acquired defective nozzles on a supplier just to keep up with the orders. 4. Improve (I) ? Identify means to remove the causes of defects. Confirm the key variables and quantify their defects on the CTQs. ? Identify the maximum acceptance ranges of the key variables and a system for measuring deviations of the variables. The Opportunity Flow diagram will be useful for Kolb in this step. To address his problem with the personnel, he can send the person for a formal training and testing. Or he can replace the personnel with a more qualified ind ividual. He may also replace the filling equipment which is the main cause of the defect – which exceeds the pressure of the cans. He also has a lot to discuss with the packaging, purchasing and marketing departments on many issues with the product. 5. Control (C) ? Determine how to maintain the improvements. ? Put tools in place to ensure that the key variables remain within the maximum acceptance ranges under the modified process. Kolb will have a difficult time to improve the processes in the production line but quality of the product should not be taken for granted. Once the improvements are implemented, he should still have a regular schedule of maintenance of at least once a month to ensure all equipments and processes are checked.

Thomas Cromwell A Great Writer Essay - 731 Words

Thomas Cromwell Thomas Cromwell was a great English statesman and lawyer who lived in the late 1400s to early 1500s. He was born in 1485 in the district of Putney in London, England. Though he was born into a blacksmith and trade family, he wanted to be self-made and get into the government and politics of England. At a young age, Thomas Cromwell traveled through Europe, including Italy and France, picking up various trades such as military, banking and as a clerk but later ending up as a lawyer (Maynard, 8). In 1515, at the age of 30, Thomas Cromwell married Elizabeth Wykys. Though it was a short marriage, together, they had two daughters, Anne and Grace, and a son Gregory (Maynard, 9). In 1523, Cromwell was a part of the House of Commons, the lower house in Parliament (Maynard, 71). He took his role there until Parliament was dissolved. In 1524, Cromwell was elected as a member of Gray’s Inn, a professional judge and attorney association in London. Cromwell first became a part of the English government with work through service towards Cardinal Wolsey. Cromwell became Wolsey’s primary secretary and his second in command. Under Wolsey, he suppressed multiple monasteries and took funds from them to build and support Wolsey’s schools (Maynard, 19). When Wolsey began losing his title and dropping from his position, Cromwell quickly left so he also did not fall out. Cromwell began working for King Henry VIII. Cromwell quickly worked his way to the top and became a directShow MoreRelatedMonarchy And Their Influences On Writers1582 Words   |  7 PagesProf Salwak English 251 6 December 2016 Monarchy and their influences on writers All of the poems and stories we have read were written between maybe 975 and 1700’s. All the poets and writers were living in Europe, most likely England. England is where monarchy happens and England has faced tyrants and benevolent kings. 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