Intro and conclusion for TVR journal entries Essay

Intro and conclusion for TVR journal entries - Essay Example ed to be completely objective as the nature of the term â€Å"journal entries† implies that I am given license to explore avenues of a personal kind as well. My journal entries for the book Mass Media in a Changing World by George Rodman are a personal account of my feelings about the Mass Media and how I feel it has affected the world around me. It is not an objective analysis of the chapters, rather a personal viewpoint with regard being given to latest issues and research. I have not tried to merely pick out scenarios from personal life, but have illustrated examples that most of the people can identify and relate with. Anyone reading the journal entries will not necessary get to know what the book itself contains, but rather s/he will gain an insight into how I, personally, feel about the Mass Media. I have enjoyed writing these journal entries a lot; they have made me learn new things along with reinforcing my beliefs about the Mass Media. Before reading the book and writing these entries, I believed Mass Media to be a two edged sword; not completely good or bad, engaging in these activities has reinforced these beliefs of mine. It is evident to me that the effect the Media has on us depends on the way it is used; when used for the good, it gives positive results and when used badly, it gives negative results. However, I also learned that there is no fine line between wrong and right in the Media and sometimes it is hard to establish what â€Å"ethical† exactly is in a given situation, however, I do hope that with the development of the Media, these ethical dilemmas can be solved and the Media can develop into a strong, positive factor in our lives. I have gained quite a bit of insight through writing these journal entries. I have learned that though the Mass Media is a positive tool when it comes to knowledge and information, it can, and often is, used negatively and focuses on the unusual and sensational. Mostly when corporations are involved, economic

The Financial Side of Media Industries Transform Research Paper

The Financial Side of Media Industries Transform - Research Paper Example One can consider the audience as a commodity, similar to a ‘widget’, which is manufactured, traded, circulated and used. The perception of trading ‘eyeballs’ to the promotional team is not a new idea for any person within the business; even though, in its historical perspective, it is remarkable to notice how this case is prepared. However, the thought of unfolding the viewers’ effort is intriguing (Young, 1997, p. 32). During the earlier period, conservative reviewers of interactions concentrate on optimist theories, which concentrate on its consequence or function, however, seldom to content. Earlier political economists - neoclassic, Keynesian and Galbraith - mainly disregard the audience market. Even Marx was unable to deal with it although is accepted for significant explanations. He says marketing was not essential to mass communication before the end of World War 1. Nonetheless, the inclination started during the last part of the 19th century w ithin main metropolitan areas in North America. This issue is a ‘blind spot’ for prominent educationalists as well as philosophers, for instance, Gramsci, the Frankfurt School and some others. In view of the fact that audience control is created, traded, bought and used, it has a cost and it can be taken as a commodity. This is where the argument turns motivating as he states it entails effort â€Å"on the part of the audience† (Ang, 1991, p. 83). The effort is classified, not merely as some activity for which a particular salary is given, but it is an innovative, humanly unique act, where creating something implies some practical purpose is provided and the person’s nature is changed.

Global Communication Worksheet Essay Example for Free

Global Communication Worksheet Essay Your supervisor wants to send a brief e-mail message, welcoming employees recently transferred to your department from different regions across the company, which are Brazil, Russia, India, and China. Create a clear and concise welcome message that would be appropriate for these groups of employees. Research the communication style of each of the following countries: Brazil Russia India China Transcribe the following welcome message for the employees from each country: I wanted to welcome you ASAP to our little family here in the States. It’s high time we shook hands in person and not just across the sea. I’m pleased as punch about getting to know you all, and I for one will do my level best to sell you on America. Complete the table below with your transcribed welcome messages. Also indicate whether each of the countries are more individualistic or relationship focused, and whether they are direct or indirect in their communication. Country Transcribe Welcome Message Relationship or Individualistic? Direct or Indirect?

Marketing Analysis Of The Product Olay Marketing Essay

Marketing Analysis Of The Product Olay Marketing Essay The Procter Gamble As a consumer goods company PG had global, on the ground presence in about 150 countries, more than 300 brands manufacturing, distribution and selling acclivities going on day to day basis. PG compete a wide collection of categories ranging from baby care, household care, fabric care, beauty care, food and food care, per care and as well as health care. Olay The trust by the women over fifty years made Olay as the world wide leader in skin care products. The entrepreneurial and innovative chemist Graham wulff, from South Africa, in the early 1950s developed the formula for Olay. In next followed twenty years, graham along with his business partner Mr. Jack Lowe, put up the company that they both shaped to market Olay hooked on successful international organization with a 10 million dollar turnover a year. When Mr. Wulff functioning for the Industrial Development Corporation (IDC) in South Africa in the early 1950s. As he was a productive inventor, he set up a laboratory at his home, at his home he used to develop products at his free time. He determined to formulate a product which extensively cares for skin, as his attention turned to skin care. The brilliant advertising and marketing intuition of Mr. Jack Lowes has invented the first name as Oil of Olay, designed the label and wrote on the pack copy. Jack wrote the advertising copy to the magazines and newspapers as tips and beauty hints with suggestions on how to use the product. Then Adams National Industries formed by both the partners Graham and Jack to market Oil of Olay. A high demand made to the product as Oil of Olay made remarkable to success in the South African market. The extremely effective style advertisements proved by the reader. In 1985 Procter Gamble acquired the Oil of Olay making Oil of Oaly from strength to strength. PRODUCT LINE OLAY Olay has offering a multitude of 11 product line, some of them are à ¢Ã¢â€š ¬Ã‚ ¦ Olay Professional Pro-X Olay Professional Pro-X is a scientifically advanced line of skin care that gives you younger-acting, younger-looking skin in 28 days. Guaranteed.* It works by resignaling your skin to repair the moisture barrier and boost the surface-cell turnover rate. The result? A new anti-aging breakthrough thats potent, proven, and professional. Olay Definity The face of anti-aging will forever be redefined. Go beyond lines and wrinkles. New Olay Definity transforms the look of brown spots, dullness and uneven skin tone. The result? A look thats highly defined. Luminous. More flawless. Olay Regenerist Olay Regenerist, formulated with the exclusive Olay Amino-Peptide Complex, beautifully regenerates skins appearance, without irritation, by renewing its outer layer one cell at a time. The result is skin that looks, feels and behaves more like new skin. Total Effects The key to the success of Total Effects is its exclusive VitaNiacin formula. Proven effective in fighting multiple signs of aging, this exclusive combination helps rejuvenate and beautify your skin while improving the condition of the skins moisture barrier. Olay Complete Olay Complete moisturizers give your skin all-day moisture, vitamins and UVA/UVB protection in a lightweight formula for healthy skin every day. Suitable for all skin types, Olay Complete matches your skins needs with its formulas for regular, sensitive, combination/oily or extra dry skin. Olay Hydrate Cleanse Olay Hydrate Cleanse dissolves oil, makeup and dirt while a mild surfactant gel matrix helps to sweep away impurities for a clean, rinsed feel. Formulated with an emollient cleanser and skin hydrators, Olay Hydrate Cleanse leaves skin feeling and looking beautifully healthy. Daily Facials Daily Facials gently clears away oil, dirt and makeup down to the pores, leaving your skin refreshed, rejuvenated and beautifully clean. From quick, convenient cloths to double-sided discs to powerful scrubs, masks and more, Daily Facials has a cleansing product perfect for you. Olay Clarity Life can be stressful, but it doesnt have to get under your skin. Olay Clarity is the first line of Olay cleansers with a dual-hydroxy formula to actually help your skin resist blemishes aggravated by stress and hormones, day after stressful day. Olay Body Lotion Olay Body Lotion products dont just moisturize. They actually strengthen the skins natural moisture barrier to prevent dry skin over time, thus breaking the cycle of dry skin. The result is a strong, essentially impermeable moisture barrier that protects your healthy skin from the elements. With regular use, skin stays hydrated, supple and radiant even if you skip a day. Olay Body Cleansing Olays moisture-rich shower products will take your shower to a whole new level with luxurious moisturizers and skin-loving cleansers. Theres one thats just right for every skin type. Shower your body in skin-loving cleansers and moisturizers from Olay today. Olay Touch of Sun A moisturizer with a touch of sunless tanner, Olay Touch of Sun gives your skin a radiant, sun-kissed glow. No streaks. No orange coloring. No sun required. Source: www.docstoc.com/docs/14719894/Oil-Of-Olay-Products Skin Care Market: Skin care products consumption grew over the years of the review period. Women are spending more money to get a good look. For a better and younger look they are willing to try new products. to maintain consumer loyalty and loyalty, the companies in skin care industry adopting the latest technology and making the revolutionary substances to new products. The improved number of working women equates the women spending more money to spend more on their skin care, skin care become one of the favorite path for expenditure. Brand Strength: The introduction of Skin Tone Analysis System (STAS) by PGs Olay brand in selected stores enables Olay beauty consultants with a proper training to analyze customers skin type as well as perform consultations to suggest the best product to meet their needs. Aimed at the clinical dermatology market created at CDP originally development of technology is STAS. STAS encourages brand loyalty increasing the basket spends, as it is powerful sales tool providing the customers along with graphical demonstration of the science that backed the range of Olay. http://www.cambridge-design.co.uk/wp-content/uploads/pdf/ProductSystems.pdf Olay Strenghts: http://www.beautyandaging.com/oil-of-olay-review Olay is made available widely in may retail stores and also made available online as well. Olay has innovated many product lines in the skin care segment to reach a different and a large variety of consumers world wide who have their own set of needs, and most importantly Olay is a very long established company under Procter Gambles hood which is one of the largest companies and globally dominating. Olay has a spread widely all over by installing kiosks in malls and retail stores through out and had achieved a large number of customers who are quite happy with the positive results of the product. The brands range from high end to low end, respectively, to reach different demographics. Olay does have free samples on their websites, which does allow users to try out their products without any obligation to them initially, making it an attractive offer. Nonetheless, this is a skin care line specifically geared toward anti aging prevention in women. The main ingredients of Olay are pentacide peptides that helps in reduction of wrinkles and make the skin look younger ,because of its miracle treatment success the consumers are quite satisfied with its results thereby making them buy the product again and again. Olay weaknesses: Some of the issues found in Olay ingredients are that there are no results from the clinical trials which they had posted for any of the product lines in their website. And also the unavailiabilty of personal testimonies makes it difficult to believe all the claims of their products because the reviews given on them did not have names or pictures. It was hard be convinced of the credibility of these type of claims when more details were not provided with the result that each person had using the skin care line. Another problem that occurred was that customers are not able to directly purchase Olay through Olay.com, making them have to go to another source. The odds are that you have heard of Olay before because it is so well known as a big name brand. This product line has a lot of money that has gone into it, but they are still lacking the conclusive information necessary with the support of clinical evidence to show what their products really have to offer.   One more issue could be the fact that this line targets women specifically who are middle-aged and also some of the main ingredients used have been contentious in the past. This includes the use of additives like glycerin, which have been argued will remove moisture from the skin instead of adding it to the complexion. Olay would do better to potentially focus on more powerful active ingredients in their skin care line to attract users. One of the main drawback of Olay is that its priced very high because of which not many customers buy the product as a result of which olay looses its customers to its competitors like Garnier, Loreal and others who are priced according to the mass market consumers. BRAND EFFECTIVENESS: There are significant benefits to a successful brand extension: Identify logical new product possibilities Capitalize on the paid-for equity in established brand names Enable a company to enter new categories at significantly lower cost Reduce the risk of failure given the already established awareness and trust Create a positive synergistic effect with the efficiencies of umbrella branding and advertising Reinforce the consumers perceptions of the parent brand name Bring news to existing brands when there is otherwise nothing new to say about them Brands are a constraint to enter into new variants. Brands (not production capabilities) are the prime barrier to entry into most categories. Many companies could make a cola, but only Coca-Cola owns that brand. As a result, well known existing brand names can be the way for a company to enter a new category that otherwise would be impossible. Our brand extension study for Reeses identified peanut butter as a logical brand extension. Hershey could not have efficiently entered the peanut butter category without the Reeses brand. In effect, brand extensions allow a company to capitalize on the previously paid for recognition, reputation and leverageable equity of its brand names. With the prohibitive cost of establishing new brands (just ask ex dot-coms), brand extensions save companies money. When done correctly, they also reinforce the properties of the existing parent product through synergy and bring news to the brand. It is not uncommon to find sales of the parent product rising a fter the launch of a successful brand extension. Notice how was the Olay brand introduced into the soap business: source: http://www.brandextension.org/benefits.html Olay has launched a various types of skin care products so as to extend the brand into different variants in the skin care segment very successfully there by validating its brand effectiveness prevailing on its consumers minds . The procedure of extending a brand also has other potential benefits. In recent years, the UKs cosmetics market has seen many brands launching exclusive and expensive lines after gaining some of the market share. Examples of this include Procter Gambles Olay skincare line.Olay on itself is a great example of a brand which recognized a need for multi-branding, which let them avoid one brand cannibalizing the market share of another as well as reserved more valuable space on stores shelves for their products. In November 2008, they launched a range of premium skincare products under its Olay brand. The Olay Pro-X range is aiming at mass market but is being marketed as a luxury product at the same time. This is closely related to PGs desire to re-position the b rand for high-end market customers. The Pro-X series is yet another additional line in Olays family and it benefits from the fact that the awareness of core brand can reduce costs. Olay has been an established and popular brand so its name will increase the willingness of consumers to try new brands. According to PG spokesman, Pro-X is aimed at customers who are more likely to buy mid- to premium-range skincare products from department stores. (Marketing Week, 30.10.08). The fact that Pro-X is an extension, not a new brand, makes it much easier for distributors and retailers to agree on distributing and selling it as they dont need to worry about potentially risky aspects, e.g. safety issues. Customers perceived risk of purchase also becomes lower than in the case of a completely new brand. PG first did a research if the online marketing would benfeit the brand and wether if it will influence the minds of the customers as they wondered that wether the payback is better than the other media choices in terms of influencing sales, they then focussed on effectiveness and have come up with a strategy as ., does online advertising affect sales? If it did, then how can the marketer achieve sales in the most cost efficient manner and it included the best frequency, targeting and other dynamics. PG started with an ample frequency of 40 ads per consumer over 8 weeks this was way too past the point making it expensive, however it was very effective and then the next step they took was to make the brand efficient and they cut the frequency down and entered online there by making a tremendous impact on its sales. BRAND VALUE: poolonline.com According to the source brand value mainly on the financial performance and the brand market performance and olay has very efficiently balanced both its financial and the brands market performance. Olay is Britains bestselling skincare product, according to Marketings Biggest Brands survey. However, year-on-year sales were down by 11% in the 12 months to July 2005, and in this years Readers Digest Most Trusted Brands survey, Nivea knocked Olay off top spot being one amongst its tough competitor (bowery). Olay undoubtedly has done a marvelous job of building on its heritage of skincare for its majorcore target the older women. Women of this age have a greater disposable income and will buy premium products, even if using mass-market brands for their daily skincare. The major challenge for Olay is to target young customers. The anti-ageing brands are driven by constantly changing ingredients, making it hard to build specific benefit loyalty. Olay s ads are approachable and real. It is a safe, trusted and comfortable brand.(according to SHIRIN VALIPOUR GLOBAL BUSINESS DIRECTOR, JWT) source: http://www.market-intelligence.com.au/images/brand.png AWARDS: Olay has received quite some awards stating its Brand loyalty,Brand image among which some of the latest awards are., Glamour Magazine gave their Glammy Award toOlay Regenerist Eye Lifting Serum, for Best Drugstore Eye Cream,(September, 2009). Life Style Magazine gave their Beauty Award to Olay Definity Eye Illuminator , for Best Eye Cream, (August, 2009). Better Homes and Gardens Best New Product Award goes to.. Olay Definity Color Recapture for Best New Anti-Aging Product and Best New Product Overall in a survey among 50,000 consumers, (January,2009) Consumer Survey of Product Innovation gave their Product of the Year Award to Olay Body Wash plus Spa Exfoliating Ribbons Winner Body Care Category. Survey of 100,000 people by TNS. (January, 2009). These awards prove that the brand has made a significant impact on the consumers mindsets and has established a very strong brand loyalty, and also its Brand Image as an unbeatable market leader in the skincare industry in the anti ageing cosmetic sector. TARGET MARKET: Olay mainly targets middle aged women from 25-45 as the product is for reducing wrinkles with the basic concept of looking young and therefore so is the target market, though Olay could have implemented research and developed new age products for younger women to achieve the market share and increase is brand equity, Inspite of very few publics falling into the brands target the brand has marked a place as a global leading skin care product. MARKET SHARE: BRAND IMAGE: CONCLUSION/RECOMMENDATIONS: BHAI PLZ HELP OUT WITH THIS UNTIL THEN I WILL FIGURE OUT THE REFERENCESà ¢Ã¢â€š ¬Ã‚ ¦ OK MERE BHAI ..

Dating - An Issue of Personal Choice :: Personal Narrative Essays

Dating - An Issue of Personal Choice First there was the passing notes, hand holding and name-calling of middle school. Then you survived your first heartbreak when your high school sweetheart decided it would be best to be â€Å"just friends.† Now swept away in college life, with an important aspect being dorm life, you hardly take the time to step back and ask yourself, â€Å"What am I doing here? Who’s bed did I just wake up in, and how the hell did I get here?!† Okay, so the second part may not be applicable to all students, but at the same time you cannot deny that it happens, likely more often than one would be comfortable thinking about. If you have not yet taken the time to ponder what it is you plan to do with the so-called â€Å"best four years of your life,† besides studying and eating dorm food, perhaps it is about time you did. What do you want to be accomplishing in these prime dating years? More importantly, is that what you are accomplishing? In short, the purpose of this writing is to discuss the question: â€Å"What role should dating play in college students’ lives?† Initially one might think this is a frivolous subject. On the contrary, there is a quite a range of opinions on the subject with marriage incorporated into a number of them. Marriage is not a frivolous topic. Consequently its precursor, dating, also bears significance. One might also think that college students, being in the midst of their own dating lives, would be able to define dating, be familiar with their intentions, and have a strong concept of where the decisions they make today will take them tomorrow, as they relate to dating. Surprisingly, of the students I spoke with here on the Colorado State University campus, while conducting an informal survey, none would have met that standard. All hesitated greatly when asked to simply â€Å"define dating.† Once done struggling through that answer, they were asked â€Å"In your opinion, what is the purpose of dating in college?† These students’ answers ranged from â€Å"getting laid!† to â€Å"discover more about yourself through others and to find the person you want to marry† to â€Å"I have no clue.† Clearly, the college masses are blissfully unaware of exactly what it is they are doing when they are in pursuit of the attractive sex.

Old and Young Frankenstein Essay -- Frankenstein essays

Old and Young Frankenstein      Ã‚   Something that interested me greatly about Mary Shelley's Frankenstein was the treatment that the creature received from Frankenstein and the other people around him. I often wonder how things would have turned out had he been treated with a little bit of humanism and compassion, especially by his creator. What if Frankenstein had taken the responsibility as the creature's parent and created him with a little humanism and kindness? Would the creature have vowed such revenge and killed everyone Victor cared about? I'm going to use the film Young Frankenstein from 1974 to show what happened when the creature, created this time by Victor's grandson, Frederick, received better treatment. Although the film is meant as a parody of all the films based on the novel, underlying this humor are more serious points, one of which is the concern with the way the creature is considered.    The first step is to make a comparison between the film and the novel, and to look at the 1931 film version, since the humor in Young Frankenstein seems to be greatly parodying that film. The Frankenstein in this film version is Frederick, the grandson of Victor, who is a lecturer on neurosurgeons in New York. He receives news of his grandfather's will, and he goes off to Transylvania to claim his ancestral estate, there finding the plans of his grandfather's for the construction of a creature. The plot is very loosely based on Shelley's Frankenstein as a model, but it's continued into the twentieth century with a different generation. Of course, when looking at the novel, it seems quite impossible that Victor could possibly have had a ... ...ral times, at the risk of his own life, as most parent would do for their children. Victor from Shelley's novel never even considered the creature a fellow being and showed no responsibility whatsoever to the creature. This creature felt unloved by his father, and plotted revenge on Victor, taking his family away, a family the creature could never experience. This comparison shows how if Victor had once considered the feelings of the creature, everything could have turned out so much differently.    Works Cited Alpert, Hollis. "Comedy: The New King." Saturday Review World 2 Nov. 1974: 52- 3. "Blazing Brooks." Show Business and TV. Time 13 Jan. 1975: 56. Shelley, Mary. Frankenstein. New York: Bedford Books of St. Martin's Press, 1992. Young Frankenstein. Dir. Mel Brooks. 20th Century Fox Film Corporation, 1974      

Anthropological Examination of ‘The Hunger Games’ Essay

Introduction In the movie ‘The Hunger Games’ a female and a male is chosen from twelve districts to compete in a game called Hunger Game. They must fight for their life and survive outdoors in order to go home. There is only one winner out of the 12 districts, out of 24 people, only one goes home. Anthropology, one of the three social sciences is the study of development of the human species and human cultures throughout the world, also the ways of living of a group of people, traditions and conventions. The hunger games provide three aspects from the anthropological perspective; functional theory, cultural materialism and feminist anthropology. The movie hunger games has a strong anthropological view. Functional theory Functional theory, one of the school of thoughts in anthropology, is a theory that believes every belief, action and/or relationship has a purpose to meet the needs of an individual or society. In the movie, the purpose of this game is simply for the enjoyment and entertainment for The Capitol. The twelve males and twelve females from each district are to be cleaned and to be put in their best clothes at the reaping. When the male and female are picked from each district they are taken to the capitol to be cleaned thoroughly, put them in costumes and make them presentable at the opening ceremony. An action was taken in the game by Seneca Crane, the head game maker, and the rule of the game was changed, he allowed the game to have two winners, because of this he was executed, the action of changing the rules of the game was taken for society. Cultural materialism Cultural materialism is the theory of materials or conditions within the environment that influence development, a school of thought in anthropology. The biggest cultural materialism in The Hunger Games was their clothing. In district twelve, the people wear clothing that are alike in the  reaping. The females wear dresses or blouse and skirt that are alike, they are faded white, pink and/or grey, the designs are also the same. The males in district twelve wear shirts and dress pants, faded grey or white. On the other hand, the people living in The Capitol is dressed very high fashion, and colourful, they also have a lot of makeup on. The cultural materialism difference between the both classes is the lower class, from the districts, wear non-colourful faded clothes and people of the high class, from The Capitol, wear colourful unique clothing. Feminist anthropology Feminist anthropology, a school of thought in anthropology, is the study of gender roles and how male are dominate. In the movie, males and females are picked to compete in the hunger games, although there’s a bias perspective that a female would not make it so far, nor win. The instructor and counsellor of district 12 told Katniss that she wouldn’t make it far, because she is a female but mainly because of her attitude. To every one’s surprise, Katniss and Peeta win at the end. Conclusion The movie ‘The Hunger Games’ has a strong anthropological view. The three schools of thought, functional theory, cultural materialism, and feminist anthropology, each have a strong view in the movie the hunger games. It shows why they changed certain things in the game, their culture and why they do the hunger games annually. It shows the cultural difference between the high class and low class. Lastly the bias perspective between female and male.